“Attention seeking is a hot topic right now. We demonstrated that the native Taboola format is an attentive format with a case study carried out with Bouygues Telecom and Blu449. We achieved higher attention and engagement scores through media quality and attention KPI optimization, reducing cost per acquisition by 15%. »
“Brand suitability is becoming a prerequisite for certain premium brands. Unlike brand safety, which concerns security against invalid traffic and robots, brand suitability involves the distribution of advertisements in environments that correspond to the specific constraints of brands. We launched Taboola Select, a new premium format that delivers sponsored content in safe, ad-adjacent environments. »
“We recently signed a contract with Apple to represent Apple’s native formats on Apple News and Apple Stock, covering the UK, US, Canada and Australia. This allows advertisers to target tech-savvy CSP+ in quality native environments. »
“Publisher audience loss is a worrying trend, with a 10% drop in page views in the first quarter. To help publishers regain audiences, we have developed solutions such as personalized dynamic homepages, dynamic feeds, video recommendations and our new Taboola Push tool, an organic push notification solution to recirculate content and recreate new content. the audience. »
“The launch of Taboola Push, coupled with our newsroom tool, allows publishers to detect high-performing articles and push them to their user base in one click, thereby significantly increasing audience and content circulation. »
