Marjane Group receives the “Conso-Responsibility” Prize during the fifth edition of “Moroccan Consumer Day”, organized by Consonews magazine.
This distinction is awarded for FILIERE M, the Group’s eco-responsible brand committed to sustainable and responsible agriculture.
“This distinction is recognition of our commitment to social and environmental responsibility. We are proud to see the efforts of our producers and cooperatives recognized at this level,” declared Mohammed Bendidi, DGA in charge of the market and BtoB. “Filière M embodies our vision of sustainable agriculture that benefits everyone, from producer to consumer. We will continue to invest in eco-responsible practices and support our local partners for a more sustainable future. »
Since its creation in 2019, FILIERE M has set itself the mission of developing and promoting local, sustainable and equitable agriculture. To this end, FILIERE M naturally fits into the four evaluation axes of the “Conso-Responsibility” Prize of the “Moroccan Consumer Day”.
In terms of environmental impact, FILIERE M promotes environmentally friendly agricultural methods, protecting the soil and optimizing the management of water resources according to the needs of each crop, thus contributing to significant water savings, sometimes going up to 50%.
In addition, regarding responsible social practices, FILIERE M guarantees producers and cooperatives, which integrate the FILIERE M process, security through a commitment to volumes as well as better profitability and better yields through the transfer of skills from engineers. agronomists of the Group.
Additionally, supply chain transparency is ensured through rigorous traceability systems, allowing consumers to know the origin and production methods of products.
Marjane Group plans to further strengthen its eco-responsible FILIÈRE M initiative by expanding its network of producers and partner cooperatives. New training and investments in innovative agricultural technologies will be deployed to improve productivity while preserving the environment. Furthermore, Marjane Group is committed to intensifying its efforts to raise awareness among Moroccan consumers of the benefits of sustainable and eco-responsible products, thus consolidating its leading role in promoting environmentally friendly and socially equitable agriculture. This long-term vision aims to anchor an agricultural model that not only meets current needs, but also ensures a sustainable future for future generations.
