“Holidays, I forget everything. Nothing left to do at all,” sang Élégance in the early 1980s. And more than half a century after this one-day hit, the trend remains the same: idleness. However, there are some nuances about our vacation desires. Nuances that are highlighted in the annual report of Expedia Group, which owns several online travel agencies.
All-inclusive is priceless
Once the caravan is on the ball, the vacation begins! Long considered reserved for families, all-inclusive is increasingly appealing to generation Z. Thus, 42% of those born between the end of the 1990s and the beginning of the 2010s declare that it is their preferred type of stay. One in three young people say that their perception of this type of accommodation has changed in a positive way. All inclusive, pancake and cocktail by the pool in Djerba, that’s good.
Also note that 41% of Z want a stress-free stay at a reasonable price; 39% are concerned about the ease of booking this type of all-inclusive stay and 38% highlight the impression of luxury that comes from an all-inclusive hotel.
Eating well is the beginning of happiness
It’s well known that French people are foodies. A little barbecue with friends or a glass of rosé with your partner (but also in moderation) near the beach cannot disappoint. Another lesson from the study is the importance of the quality of restaurants in hotels, whether or not they are all-inclusive.
One in three travelers say that room service from a renowned restaurant in a hotel would drive them to book, while 31% say that restaurant tables reserved exclusively for hotel guests would be their main reason for booking. Aware of the demand, more and more establishments are calling on star chefs.
Networks, influence and mistrust
In recent years, social networks such as TikTok have had an impact on travel destinations, by highlighting unusual products or places. The Cinque Terre in Italy is a good example.
Thus, 39% of travelers say they go to a grocery store or supermarket during their stay and 44% look for local products not available at home to bring back to friends or colleagues. Coffee culture in Costa Rica, tea tastings in China or even introductions to the rituals associated with matcha in Japan are on the rise.
Finally, note that travelers readily turn to JOMO (Joy Of Missing Out), or the act of going on vacation by refusing the injunction of social networks to test this or that trend at all costs. Social networks yes, but in airplane mode during the holidays. The right to disconnect (even from the 20 Minutes app) can be good.
