Crédit Agricole Personal Finance & Mobility: a rebranding that highlights the evolution of the company’s activities in a changing world
In just two decades, consumption needs and habits have been disrupted with the advent of digital technology at the same time as environmental and societal awareness. The consumer is gradually moving towards use rather than ownership, particularly for his travels, favoring rental solutions for his car, he consumes more responsibly to equip his home…
Faced with these developments, Crédit Agricole Consumer Finance has adapted to provide new financing solutions and new services that meet the new needs and uses of its customers, while supporting the transitions necessary for society.
By becoming Crédit Agricole Personal Finance & Mobility, the company promotes all of its businesses and its transformation.
“Personal Finance” illustrates all the financing solutions offered by its universal entities and which integrate new or used purchases, rental, payments in several installments, revolving credit, services, etc. Financing solutions have taken multiple forms and have thus become tools for managing personal expenses and financing projects.
In addition to being a leader in personal financing via its brands Sofinco in France and Spain, Creditplus in Germany, Agos in Italy, Credibom in Portugal and Wafasalaf in Morocco, Crédit Agricole Personal Finance & Mobility places mobility at the heart of its business model and has built a strategy to become a leader in electric mobility in Europe. This is based on 3 international pillars: Leasys, a pan-European leader in long-term rental co-owned equally with Stellantis, Crédit Agricole Auto Bank and its subsidiary Drivalia, pan-European leader in automobile financing, rental and mobility , and Crédit Agricole Mobility Services, a comprehensive service offering dedicated to mobility. This system is joined in France by the deployment of Agilauto, a platform for automobile leasing and eco-mobility solutions from CA Personal Finance & Mobility and CA Leasing & Factoring, which is aimed at individual, professional and corporate customers. the regional banks of Crédit Agricole and LCL, and Agilauto Partage, a specialist in 100% electric car sharing in rural areas and businesses.
Mobility now represents 50% of CA Personal Finance & Mobility’s business and it was therefore natural that it would be integrated into the new company name. Alongside it, CA Leasing & Factoring, a subsidiary of the Crédit Agricole group, offers professionals, businesses and farmers formulas for access to mobility via long-term rental accompanied by a wide range of services. Mobility represents 50% of its leasing activity in France and internationally.
By becoming Crédit Agricole Personal Finance & Mobility, the company illustrates its ability to renew itself to support the new uses of its customers, supporting them in their energy and ecological transition: renovating their homes, adopting electric mobility in the form of a subscription or in leasing, buying less energy-consuming household appliances in several monthly payments…
“With Crédit Agricole Personal Finance & Mobility, we are opening a new chapter in our history which marks the transformation of our company and affirms our ambition to become the leader in personal financing and the leader in electric mobility in Europe. It illustrates our ability to grow to support all our customers and partners in their energy and societal transitions. » Stéphane Priami, Managing Director of Crédit Agricole Personal Finance & Mobility
