Madison Square Garden Entertainment Corp., Madison Square Garden Sports Corp. and Sphere Entertainment Co. announced an expanded partnership with Verizon Communications Inc., naming America’s leading telecommunications company as the official mobile wireless partner for all MSG family companies.
This first-of-its-kind integrated marketing partnership provides Verizon with visibility across the MSG family’s entire portfolio of premier sports and entertainment assets, which includes New York’s Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theater, the Chicago Theater, Sphere in Las Vegas, the New York Knicks, New York Rangers and Westchester Knicks professional sports franchises, the Christmas Spectacular Starring the Radio City Rockettes and the networks MSG. With the new premium platform, Verizon Access, Verizon customers have exclusive access to select tickets to concerts and comedy shows at Radio City Music Hall, Beacon Theater, Theater at Madison Square Garden and Chicago Theater , as well as all live events at Madison Square Garden that are part of the Arena Concert Series. At Sphere, Verizon customers will have exclusive access to select tickets to all concerts held at the venue, as well as original Sphere content.
In New York, Verizon and MSG Entertainment will partner to create two Verizon-branded hospitality spaces at the world’s most famous arena. The “Verizon Club” at Madison Square Garden and the “Verizon Lounge” at the Theater at MSG will be open to select Verizon customers during a variety of live events each year, including top concerts and comedy.
Verizon’s integrations with Sphere began on July 4, 2024, when they presented the “Sphere Fourth of July Celebration” on the Exosphere – Sphere’s outdoor LED display in Las Vegas. This dynamic ten-minute show utilized 500 drones and marked the launch of two new features of the Exosphere experience moving forward?
The “XO Stream” presented by Verizon – an official livestream of the Exosphere, and the “XO Audio” – custom audio synchronized with Exosphere content that is audible both on-site at the Sphere property and in online via the “XO Stream”. The “XO Stream” presented by Verizon is the only official livestream from the Exosphere and is available 24/7 on both thesphere.com and YouTube.
Crown Properties Collection represented the MSG family of companies in this partnership.
