What are the French Days?
Launched in 2018 by six major French e-commerce brands, French Days quickly established themselves as a French alternative to American Black Friday. This commercial operation, which takes place twice a year, aims to stimulate consumption during periods that are usually quieter for retailers. It is also interesting to note that Amazon also offers its Prime day a few days after the launch of French Days.
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Who participates in the French Days?
For this fall edition, historic participants such as Cdiscount, Fnac-Darty, Boulanger, La Redoute, Rue du Commerce and Showroomprivé will of course be there. They will be joined by many other brands, small and large, eager to take advantage of this commercial momentum. We particularly expect to see promotions from major players such as Amazon, which, although not the initiator of the event, regularly participates in the French Days.
We are preparing for the start of the school year and the end-of-year celebrations
Consumers will be able to benefit from discounts on a multitude of products, ranging from household appliances to fashion, electronics, multimedia and furniture. This is the ideal opportunity to anticipate your back-to-school purchases or start your Christmas shopping at advantageous prices.
While purchasing power remains a major concern for many French people, the French Days of September 2024 are shaping up to be a welcome opportunity to make substantial savings on necessary purchases or treat yourself at a lower cost. So, come from September 24 to 30 to enjoy this great shopping festival and discover the best deals unearthed by the editorial team on a selection of products tested and validated in the laboratory.
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