Having become essential for young parents, this childcare accessory, a new version of which has just been released, has succeeded in conquering the world.
It is one of the most iconic stroller models in the world. Star of the Parisian streets and major European capitals, the now famous Yoyo “scalable and ultra-compact” – designed for urban use – continues to gain market share, making the classic MacLaren look old-fashioned and far ahead of Bugaboo, Graco and Chicco in the compact stroller market. Proof of this is the release in this fall of 2024 of the Yoyo 3, a new icon and fourth generation of the range marketed since 2012. Behind this flagship product lies the success of the Aix-based company Babyzen, bought at the end of 2021 by the Norwegian group Stokke. A strategic acquisition for this childcare giant which prides itself on having succeeded in combining “Stokke’s Scandinavian design philosophy, known for its minimalism and functional beauty, combines with the Yoyo stroller’s reputation for practicality, compactness and ease of use”.
A combo…
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