It is a circle which has met since 1994 every year during the Frankfurt fair and every two years in another city. This time, it is in Bologna that the Conference of Book Fair Directors will be held, a crucial international meeting for the publishing industry, according to a press release from the Bologna Fair, organizer of the appointment.
Major changes
This year, the meeting promises to be a true “think tank” where directors of international literary events will discuss the major changes affecting the book industry.
Among the challenges identified, the emergence of new competitors and the need to maintain a balance between innovation and a strong identity are crucial. The choice of the guest country of honor will also be at the heart of the discussions, with the aim of creating cultural bridges favoring dialogue in the face of the global political situation.
Integrate B2C with B2B
Technological innovation and new media represent both challenges and opportunities for the industry. Participants will explore new forms of communication and ways to attract new audiences. Discussions will also focus on possible integrations between the B2B (business-to-business) and B2C (business-to-consumer) sectors, aiming to open up new commercial perspectives.
Participants in this 2024 edition include representatives from the Frankfurter Buchmesse, the Guadalajara International Book Fair, the Shanghai International Children’s Book Fair, the New Delhi Book Fair, the Istanbul, Book World Prague, the Taipei International Book Exhibition, the Leipziger Buchmesse and the Warsaw International Book Fair.
