Cinema, an “forgotten option”
In China, it’s even worse. According to Chosunbuz, for the period that goes from May 1 to 5, attendance fell vertiginously by 48.6 % compared to last year in the second world market for cinema. So much so that the media notes that “The film industry has become a forgotten option of entertainment consumption by the public. “ And to evoke the closure of rooms, which have become excess. Here too the explanation is due in an uncustainable and often too long offer.
Strong fall in Belgium also
And with us? As always, obtaining figures is much more like the mission impossible than the adventures of Tom Cruise. Based on the results communicated by the Kinepolis group alone, by far the most important in the country, we can say that the situation is not brilliant. During the first quarter of the year, the number of visitors increased from 1.39 million to 1.21 million, a decrease of 13.3 %. As elsewhere, it is above all the lack of large Hollywood productions which is pointed out.
However, in the land of Donald Trump, the figures are much better, with a growth in the attendance of multiplexes of 19 % over the first seven weeks compared to last year. Strangely, the shortage of blockbusters seems to be much less felt.
A rain of blockbusters in sight
With the avalanche of major shows announced in the coming months (Mission: Impossible – The Final Reckoning, Lilo & Stitch, Dragons, Superman, Elio, F1, Jurassic World Renaissance, The Smurfs, the Fantastic Four : first steps, …), We will see if the public returns en masse to the cinemas or if the disaffection already found last year constitutes a real background blade.
