new look for a new life. Netflix has been renewing its interface for the first time in 12 years and welcomes it on social networks where a new version of the platform has been posted.
This is a first for 12 years according to the New York Times : Netflix’s home screen has a facelift. “Netflix has a simpler and better look!”wrote the platform on X (formerly Twitter) in legend of a video presentation which surprised the subscribers. “With this new update, it’s the same Netflix you know and love, but the new design gives you more information on the title at a glance, so it’s easier to find something to look at”explains Netflix. But you have to arm a little patience before this change: “The new Netflix TV experience will be deployed to members later this month.” In May, do what you like! It was therefore in May that Netflix decided to change. This could take place next week.
These changes that will change the lives of Netflix subscribers
There had not been such a great change since 2013. The strategy is as follows: fewer titles and more videos and animations, for a more refined look that encourages users to “Press reading and staying”explains Netflix. In ten years, the American platform has multiplied its number of subscribers by ten from 30 to 300 million. To satisfy everyone, the company now talks about a “New Netflix”. Small revolution, the “Navigation bar will be at the top of the screen, instead of being hidden on the left”. There will be suggestions. This “barre” will also highlight new types of content, such as live programs. “The main objective is to make your task, simplify and accelerate decision -making”said Greg Peters, general co-director of the company, in remarks reported by the New York Times.
After Netflix, to a change from the home screen for other platforms?
This new home screen “will only concern television screens, where viewers watch most of their Netflix content”specifies the American media. The latter indicates that this modification which could take months to be generalized with all subscribers could have a great impact on the entire streaming sector, because the other platforms often inspire the interface of Netflix, some even speaking of copy. The start of a new era?
Article written in collaboration with 6medias
