Chaabi Lil Iskane also relies on the Moroccan diaspora. The Real estate operator deploys an event strategy for this first semester 2025, combining participation in major international fairs and organization of exclusive meetings in the countries of establishment of Moroccans residing abroad (MRE).
As part of his “Morocco Real Estate Roadshow”, he organized a tour of North America, with stopovers in the city with an important Moroccan community, in New York, Boston and Montreal. “This initiative has aroused a remarkable craze, both in terms of interactions and attendance as well as quality of exchanges”rejoices the real estate operator. In New York, the Consul General of Morocco, accompanied by members of his consular team, also praised this initiative which allows the diaspora to better learn about the real estate market, projects and offers.
The MREs were able to benefit from an “immersive and personalized” customer experience, with the presentation of various projects launched in Morocco and intended for all profiles: social housing, high standing, professional real estate. Note that the operator also benefits from the support of two major Moroccan banks in this road show. He intends to continue his tour in other European destinations during this semester.
