Toto Wolff, director of the Mercedes team, expressed his enthusiasm from this announcement. “We are delighted to welcome Nasdaq, a world leader in financial technology, within the family of the partners of the Mercedes-AMG Petronas F1 team. »»
“Partnerships are the most powerful when built on shared values. Nasdaq is a partner that includes not only the importance of advanced technology, but also embraces our commitment to continuous growth and resilience. »» This partnership reflects a common vision focused on technological innovation and performance.
Increased visibility during the Miami Grand Prix
From this weekend in Miami, the Nasdaq logo will be visible on the structure of the stands wall and the engineers station of Mercedes. This presence marks the beginning of a collaboration aimed at strengthening the visibility of the two brands on the international scene.
Adena Friedman, CEO and president of Nasdaq, said: “Our partnership with the Mercedes-AMG Petronas F1 team embodies our common passion for technology and performance, as well as our deep commitment to build the most competitive teams in the world. »»
“Together, we will speed up the growth of our respective organizations while creating exceptional experiences for sports fans. »»
Richard Sanders, commercial director of Mercedes, stressed the importance of this alliance. “As part of the partnership, Nasdaq and the Mercedes-AMG Petronas F1 team will collaborate on accounts and experiences at the intersection of business, technology and sport”emphasizing the fort alignment between brands and their audiences.
“From advanced technology to the creation of strategic alliances with avant-garde brands, we are impatient to collaborate with Nasdaq for the benefit of our fans, our partners and our team. »»
This strategic partnership aims to offer enriching experiences to fans while strengthening the commitment of the two entities towards innovation and performance.
This partnership between Mercedes and Nasdaq illustrates the convergence between high -level motor sport and technological financial services, stressing the growing importance of innovation and intersectoral collaboration in the world of Formula 1.
