Six months after its launch, Bluegreen X Ugolf, leader in the management of golf course in Europe, draws up a first positive assessment of “Off Golf”, their new concept of entertainment unique in France.
Offering more fun, more conviviality, more music and still as much golf course, this new experience has attracted a large audience at the Bluegreen golf course in Rueil-Malmaison.
Off Golf: an enthusiastic public welcome
Since its inauguration in October 2024 (and the Fairways team was there), nearly 8,000 visitors have discovered this new way of living golf, in a friendly atmosphere with friends, family or colleagues. Thanks to modern infrastructures incorporating Toptracer Range technology, light and interactive targets, and themed relaxation areas, Off Golf offers a new way of approaching golf.
Not only intended for golf enthusiasts, Off Golf also offers a real location where visitors can take advantage of a friendly space to eat, have a drink or simply have a good time with friends or family, in a relaxed and pleasant atmosphere.
-This success is reflected in economic results, with an increase of +40 % of the overall turnover and an increase of +48 % of the catering activity compared to the same period the previous year.
A concept that appeals to a new generation
With a desire to democratize golf and make it more accessible, Off Golf attracts a younger clientele: 75 % of visitors are under 50, with an average age of 35, against 56 years for the traditional customers of the Golf de Rueil-Malmaison. The festive atmosphere and interactive facilities continue to make the difference.
With this first positive assessment, the concept will continue its development in the coming months.
