« Have an international influence while retaining our identity, that of a collectors’ museum”. This Friday evening, during the official inauguration of the renovated Museum of Modern Art in Troyes, its curator Juliette Faivre-Preda thus summed up the renewed ambition of the municipality regarding its establishment, closed entirely or partially for six years (2018-2024).
The lever of private financing, very little exploited
Six months after its full reopening, the “MAM”, as the English-speaking communication has officially baptized it, boosted attendance at Trojan cultural sites this summer. But the City of Troyes, which financed more than 50% of the cost of its metamorphosis*, sees further. “As we have an international tourism ambition, we are not going to choose tourists in Nogent-sur-Seine or Romilly, but rather in Japan, the United States or England”does not hide François Baroin.
“We are in an open world of communication. We are going to allocate greater resources and a budget than in the past. We are also counting on our curator who will have the time to implement his ideas over time, one-off exhibitions, and unique animation. We cannot assert an ambition and not put the means in front”adds the mayor of Troyes.
During this inauguration evening, among the personalities present, Suzanna and Alain Flammarion, the couple who “livens” the Paris Museum of Modern Art. François Baroin also went there to see how they worked. “Before the reopening of the museum (Trojan, Editor’s note), I talked a lot with them to see how they worked with private sponsorship. I find that this is an avenue that we have not explored sufficiently. How to use private financial leverage to complement the public system. You have all the bosses of the CAC 40, a legal framework with sponsorship which allows you to have tax-exempt financing. I think we have an extraordinary deposit there, it’s an axis for the future”explains the elected official.
In the meantime, regarding the next significant event, an appointment has already been made in 2026 by Juliette Faivre-Preda for the exhibition dedicated to André Derain, a great representative of Fauvism and close to the Lévy couple.
*€4,728,841 out of nearly 7 million.
