Frozen foods: innovate to stay in the race

This is a sector that has been losing momentum in recent years. Frozen products were no longer popular, but companies took the problem head on and managed to reverse the trend. Of the 1,300 references, 250 were released this year and well highlighted on the shelves, such as the coral lentil and chickpea curry, or the green vegetable bélesotto. Novelty attracts new customers and retains old ones who are tired of basic recipes.

• Health and well-beingFood, do yourself good