(Boursier.com) — In a profoundly changing and highly competitive environment, the group TF1 announces an exceptional year in 2024 marked by the successful implementation of its editorial and digital acceleration strategy.
The group is also achieving excellent performances with 26.8% audience share among 4+ and confirms its leadership in commercial targets, with 33.5% among Frda-50, 30.5% among 25-49 year olds. and 33% among 15-34 year olds.
TF1, the broad leader across all audiences, even managed to progress despite exceptional competition from the Paris Olympics, to reach 18.7% audience share:
– Successful bet with the launches of Bonjour! La Matinale TF1 which doubles the audience share of the box to reach almost 9% audience share and Plus Belle la Vie even more beautiful which attracts 3m viewers every day across all of its broadcasts.
– Information meetingsleaders and progressing, are further widening the gap with their direct competitor: 2.3 m tvsp ahead at 1 p.m. and 1.2 m ahead at 8 p.m.
– The unifying and largely renewed fiction offering like HPI with 9.7m viewers or Cat’s Eyes with 6.7m viewers.
– High-performance entertainment such as Les Enfoirés – 9.4m TVsp, Miss France 7.4m TVsp, or the Star Ac’ phenomenon.
TF1+ has established itself as the leading French free streaming platform with nearly 4 million daily streamers and 3.5 billion video views. A success based on:
– The antenna program line which also outperforms in non-linear.
– Pioneering technological innovations, such as ‘Synchro‘, the first recommendation engine designed for joint listening, or ‘TOP Chrono’ which provides real-time summaries of football and rugby matches according to the duration desired by the user.
– An expansion in French-speaking countries with the aim of making TF1+ the benchmark free streaming platform for the French-speaking world.
– The implementation of an aggregation strategy which allows an enrichment of the catalog of premium content available in streaming – 30,000 hours available at any time -, thanks to partnerships with ARTE, L’EQUIPE, LE FIGARO and DEEZER.
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