Former reality TV candidate Milla Jasmine, an influencer based in Dubai, must “stop” commercial practices deemed misleading on her Instagram, Tik Tok and Snapchat accounts, said the Fraud Repression (DGCCRF), a department of the Ministry of Economy.
The Paris Departmental Directorate for the Protection of Populations investigated the practices of a company, Gold Mind FZE, and its manager “known under the pseudonym Milla Jasmine”, and noted misleading commercial practices, indicates the DGCCRF on its website.
In this case, Milla Jasmine, former candidate for the reality TV show “Les Princes de l’amour 3”, broadcast in 2015, did not indicate “the advertising nature” of “posts, publications and stories” on her different accounts, while she received “remuneration or any other consideration from an advertiser”, indicates the General Directorate for Competition, Consumption and Fraud Repression.
“The absence of this indication may suggest (…) that the recommendation is made from the angle of personal experience rather than that of paid advertising”, which amounts to misleading the consumer.
The Fraud Repression, which took an administrative injunction measure, did not specify who was the advertiser who had paid or offered compensation to the influencer in exchange for publications.
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