Beckham honored at the Davos forum: a consecration for the football rock star, who received this year’s Crystal Award for his years-long humanitarian commitment to Unicef. But beyond philanthropy, the ex-champion should find himself like a fish in water in this collection of rich decision-makers since he himself has become a savvy multimillionaire, at the head of a thriving business.
Every Wednesday at 4 p.m.
Receive the cultural news of the week not to be missed as well as Surveys, decryptions, portraits, trends…
Merci !
Your registration has been taken into account with the email address:
To discover all our other newsletters, go here: MyAccount
By registering, you accept the general conditions of use and our confidentiality policy.
A recent investigation by Guardian reveals that he thus received less than 28 million pounds sterling in income last year, or nearly 33 million euros, through his company DRJB Holdings which notably manages his image. A windfall that comes from contracts signed with Nespresso, Adidas, Boss and Stella Artois…
In 2022, the former captain of the England team had the good idea to sell the majority of shares in his holding company to Authentic Brands, an American group specializing in managing the image of stars like Marilyn Monroe, Elvis Presley or even Shaquille O’Neal. This company is known for signing contracts and skillfully negotiating image rights for advertisements, films, series, merchandising, etc.
The jackpot for David Beckham’s image rights
The agreement turned out to be a win-win for Beckham: he received 240 million euros for this sale, kept 45% of DRJB’s shares and now leaves Authentic Brands to manage his rights on the planet…
This is not the only field on which Beckham does business: he has a brand of glasses in his name and he is also co-owner and president of the American soccer club Inter Miami, where the champion Lionel Messi plays, whose value n stopped climbing.
-Beckham has always had a flair for publicity and business: from the start of his career, the handsome guy featured his relationship with singer Victoria Adams, thereby increasing his popularity as well as his market value, with contracts in fashion and sponsorship at stake.
When he left Real Madrid in 2007 for the Los Angeles Galaxy, he received only $6 million in salary but negotiated a percentage of all the football team’s turnover: jerseys, tickets, stadium food. , etc. A contract which would have brought him more than 200 million euros over several years, according to Vanity Fair.
The Beckhams as famous as the Windsors
Final masterstroke: his role as ambassador to promote the World Cup in Qatar and support the emirate would have earned him at least 45 million over three years, or 15 million per year. In the end, the spice boy would be at the head of a fortune of at least 400 million euros and even more than 500 million if we include that of Victoria Beckham. The only downside: he has long paid off the debts of his wife, who is struggling to establish herself on the fashion market, even if the losses of his brand have been reduced in recent years, as reported The Guardian last year.
To Discover
Kangaroo of the day
Answer
Both known for being hard workers and perfectionists, the Beckhams are now as famous as the English royal family, as evidenced by the Netflix series, co-produced by David, which chronicles their meteoric rise – you can never be better served only by oneself…
After love, money and glory, the former king of the stadiums only dreams of one thing: becoming a knight of the British Empire. But Charles III, with whom he approached for charitable missions, was slow to grant him his title: the sovereign would have been annoyed by old tax arrangements which allowed the couple to minimize their taxes. A little more patience…
