“The ban on TikTok in the United States is much more than a political decision: it is a reflection of a geopolitical confrontation where technology becomes the battlefield. On the one hand, Washington invokes national security to block a platform which has more than 100 million American users. On the other hand, Beijing denounces a ‘double standard’ and sees in this decision the validation of its concept of cyber sovereignty.
But beyond the speeches, this ban poses concrete questions: what impact on American companies that depended on TikTok as a marketing channel? How can ByteDance react to preserve its global position? And above all, what does this decision mean for the future of an increasingly fragmented Internet between major powers?
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To answer these questions and decipher the economic and strategic issues of this affair, today we welcome Pierre Poignant, CEO of ESSOR. it’s now on FRENCHWEB.FR
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