In just a few years, the ultra-fast-fashion giants have invaded the French market, despite the human and environmental impact caused by this consumption. For some buyers, the search for good deals and slashed prices even turns into an addiction.
We already knew the enthusiasm generated by the Action, Noz and Stokomani stores. These brands have managed to seduce the hearts of the French, with the same formula: products at (very) low prices and particularly varied ranges, from household items to DIY and decoration. The latest arrival in France, Action has even managed to make it its first market. But despite colossal turnover (11.3 billion euros in 2023 for the company based in the Netherlands), many online sales sites face significant competition.
Looking for good deals
When Camille*, 20 years old, student, welcomes us into her small 25 m2 apartment, she warns us. “ I left my video setup, it looks like it’s a bit of a mess “. In psychology studies, she is not counting on an academic path to make a career and would like to be like many young women her age that she sees on social networks: influencer. “ I chose a university course to please my parents and I do the minimum to have my years, I am totally “focused” on social networks », she describes.
Swiss
