McDonald’s du Canada brings an iconic campaign back to life in 2025, with a thrilling face-off between two of hockey’s biggest stars: Auston Matthews et Connor McDavid. By taking up the concept of the iconic campaigns of 1993 et 1997this new initiative includes products inspired by ice cream rivalries, while offering flavors never before seen in McDonald’s restaurants across Canada.
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The two star players face off in a friendly competition for the Big Mac, with a local twist in Quebec, where PK Subban joins the battle with his commentary. This campaign is accompanied by the launch of the Face-to-face menu, which offers new and exclusive products for a limited time. Customers can taste the Big Mac-David, a double Big Mac, or the Quart Papi Matthews BBQ, a quarter pound of Canadian beef topped with a smoked BBQ sauce. The Junior en feu and the Poutine PK, combining spices and flavors, are also on the menu, as well as a Sweet Victory Cup to conclude this epic feast.
January 7 marks the launch of this offer in participating restaurants, with the possibility of ordering via the McDonald’s app or taking advantage of McDelivery.
In this campaign, McDonald’s celebrates Canadians’ love for hockey and the authenticity of its iconic products. “In the spirit of the sport that unites us, we are delighted to collaborate with some of the most recognized players of the moment,” explained Alyssa BuetikoferChief Marketing Officer of McDonald’s Canada. Our Face-to-Face menu is a tribute to Canadians’ love of hockey and McDonald’s. We’ve brought together the emotion of the game and our iconic products to create a range that will get the crowd on their feet. It’s more than a meal, it’s an experience as thrilling as a face-to-face encounter on the ice. We can’t wait for our customers to get a taste of the action. »
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