On October 22, LeBron James and his son Bronny James achieved a feat by becoming the first father-son duo to play together in the NBA. They made their debut against the Minnesota Timberwolves, a moment that will go down in their personal and league history. More than two months after this milestone event, a special announcement surfaced: the jerseys worn by LeBron and Bronny during this meeting were sold at auction, reaching an incredible price. A buyer paid $102,000 at the beginning of December to acquire the two tunics.
An impressive sum for these memories
Auctioned at the beginning of December, the two jerseys finally found a buyer for this considerable sum, equivalent to nearly 100,000 euros. Although this amount may seem extravagant, it is actually modest compared to some similar transactions. The interest aroused by these jerseys can be explained by the fact that Bronny James’ tunic was the one he wore during the second half, after having only participated in the first period of the match. To date, Bronny, drafted in June, has played eight games with the Lakers, averaging 2 minutes of play per game. He was also called up to the G-League, where he played in 7 games with the South Bay Lakers, averaging 13.4 points. Despite limited playing time, he was able to make an impression: by mid-December, he had already sold the most jerseys among rookies, with more than 500,000 sales of his tunic bearing the number 9 across the world.
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In short, this symbolic event transcends the simple sporting framework, illustrating the growing influence of players in popular culture and the power of the souvenir market. It also raises questions about how family dynasties and individual histories can shape the NBA’s legacy over the years.
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