Les Echos Le Parisien Médias integrates Paris Match into its management. The agency is now called “Les Echos Le Parisien Médias / Paris Match Médias” and has been responsible for the advertising marketing of the brand since January 1.
“We are proud to welcome Paris Match to the management. Paris Match is an iconic brand with highly engaged audiences. The monetization of Paris Match is completely consistent and complementary with that of the brands of the Les Echos-Le Parisien group. This support will aim to strengthen its advertising value proposition, particularly on digital and social, and more generally on all new writing” declares Corinne Mrejen, Managing Director Pôle Partenaires group Les Echos-Le Parisien & Chief Impact Officer in a press release .
Les Echos Le Parisien Médias / Paris Match Médias markets all of Paris Match’s inventories, all media combined (print, digital, tailor-made, social, audio-video, programmatic, data), as well as the photo collection, a heritage unique iconography.
At 75 years old, this emblematic title of photojournalism, whose slogan has long been “the weight of words, the shock of photos”, combines major war reports and immersion in the privacy of stars and politicians. It still sells more than 440,000 copies each week. It was purchased in October 2024 from Vincent Bolloré.
Swiss
