Nvidia CEO Jensen Huang kicked off the keynote with product announcements, showcasing new GeForce graphics cards for gaming PCs.
Nvidia announced Monday at CES in Las Vegas that these new GPUs are built on the same Blackwell architecture used in the chipmakers’ AI accelerators.
The tech giant started as a maker of video game graphics cards, but is now focusing on data center chips. However, the AI chipmaker’s gaming GPUs remain popular, worth nearly $10 billion annually.
Nvidia GPUs will use AI to predict upcoming frames
In the future, Blackwell’s AI elements will be used in the upcoming GeForce 50 series to ensure ultra-realistic gaming visuals. These new GPUs will calculate the shading of each pixel like old-fashioned graphics cards, but instead of remaking each frame, they’ll use AI to predict what’s next.
“GeForce brought AI to the masses, and now AI is coming back to GeForce,” Huang said in the presentation.
Nvidia also highlighted improvements for laptops that promise longer battery life. PC gamers can now expect uncompromising responsiveness and realism.
The high-end RTX 5090, which costs $1,999, will be off the market this month, while the $549 RTX 5070, which outperforms the RTX 4090, will be available in February.
Nvidia’s main revenue source, gaming, has been overtaken by its booming data center business, which is expected to reach $100 billion this year.
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