It was worth the twenty year wait! The television event of this Thursday, January 2, 2025 was the return of bigdil in prime time on RMC Story. After several years of rumors about a return of the cult game, broadcast between 1998 and 2004 on TF1, the news took shape a few months ago. Vincent Lagaf' agreed to return to the helm of the show and recorded several bursts of previously unreleased material.
For several weeks, RMC Story has been raising the stakes on social networks by sharing a lot of content around the return of bigdil . Thus, like the return of Burger Quiz in 2018 on TMC and Only the truth counts on C8 in 2023, has there been success for the game hosted by Vincent Lagaf'?
The return of Bigdil, highly appreciated by viewers
Viewers were able to find Bill the Extraterrestrialthe Gafettes Fanny and Nadia and a decor almost identical to that of the 90s, as Vincent Lagaf' wanted. In this new formula of bigdil there are a total of five tests and the final choice. From the first, a candidate crashed the car! At the end of the show, the host had tears in his eyes as he paid tribute to four people who collaborated on the first version of the bigdil .
Furthermore, during the advertisement, Bill announces in a video message that viewers can buy clothes or objects bearing the image of Bigdil by going to the site « www.Lebigdil-boutique.com ». Within minutes, the site displayed an error message due to too many people. In addition, on social networks, this return was very appreciated by viewers. Did this bode well for the show's audience?
Explosive audience for Le Bigdil with Vincent Lagaf' on RMC Story
For its return to the air, this first new issue of bigdil on RMC Story, twenty years after its cessation, offered between 9:11 p.m. and 10:36 p.m., attracted 1.8 million viewers, or 9.1% market share over four years and over. Thus, the sentence of the hearings has fallen for Vincent Lagaf' and Bill the Extraterrestrial. The show was a real hit and allowed RMC Story to achieve a historic record, excluding football. This is even the record for entertainment on TNT since April 2018.
In detail, RMC Story ranks fourth national channel, neck and neck with TF1 and France 3 and is ahead of The best pastry chef on M6. In addition, on commercial targets, The Bigdil is the national leader with 22.8% of women under 50 with children, 22.7% of children, 21.3% of 25-49 year olds, 19.8% of women responsible for purchases under 50 and 19.6% of under 50 years.
These exceptional performances allowed RMC Story to boost its day by achieving 4% market share, including 7.8% of 25/49 year olds.
The Bigdil will be back in new form next week, but now on the Friday evening slot. The next issue can be found on Friday January 10, 2025 in prime time on RMC Story.
