Did you try your luck last year without success? Good news! Lidl returns this year with its special “winning bean” operation to mark Epiphany. The key? Vouchers worth 1,000 euros hidden in the cakes. Here are the details of this crazy operation.
Every beginning of the year, Epiphany marks the great return of the galette des rois, a delicious tradition that brings together young and old around a convivial moment. Whether alone, with friends or family, this golden pastry, composed of crispy puff pastry and, most often, garnished with a generous almond frangipane, follows the essential Yule log. It easily finds its place both in dessert and in snack time, to the delight of sweet lovers. However, after the sometimes excessive spending of the end-of-year holidays, treating yourself to this treat from the baker can turn out to be expensive, making it less accessible to everyone.
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So, if you are looking to save money, making it yourself from your kitchen can be an ideal solution. But for those who are short on time, one of the best pancakes is currently available in supermarkets, offering a delicious and affordable alternative. And this year again, Lidl is promising a special operation which could well give you a little financial boost to start the year in style.
Vouchers worth 1,000 euros hidden in galettes des rois sold at Lidl
After the success of the first edition which took place last year, Lidl is once again transforming Epiphany into a real gourmet treasure hunt with its “winning bean” operation. Indeed, the German brand goes beyond the simple traditional celebration to offer an experience that is both festive and fun for its consumers. This year, 60 beans were hidden among the cakes sold throughout France. Once they have been found, the lucky winners will be able to exchange their bean for a €1,000 voucher.
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By renewing this initiative, the discount brand affirms its desire to celebrate moments of sharing while providing concrete support for the purchasing power of its customers. In a context marked by persistent inflation, where every expense counts, this operation stands out for its both festive and supportive nature. It thus offers a valuable opportunity to start the year on a positive note, despite the weight of expenses linked to end-of-year festivities.
Which king cakes are affected by the Lidl operation?
To participate, nothing could be simpler! All you have to do is buy a 420 g frangipane pancake from a participating Lidl point of sale and hope to discover the precious winning bean there. They will be prepared directly on site in the brand’s bakeries and available in the “hot spot” section. With their perfectly browned pure butter puff pastry and their generous filling, they promise a taste experience that is as authentic as it is tasty.
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Launched on Wednesday December 4, 2024, the operation will continue until Tuesday January 21, 2025offering consumers several weeks to try their luck in this nationwide treasure hunt. Savoring a delicious snack while hoping to win a great reward: this is the experience that Lidl offers, a now essential tradition which follows the magic of the holidays.
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