Published on 02/01/2025 at 11:58 a.m.
Around 8% for models made with precious metals, since January 1.
(Boursier.com) — Rolex, the largest Swiss luxury watch brand, is starting the year with price increases on some of its most popular models, after the sharp rise in gold prices in 2024. bill will rise up to 8% on certain models made with precious metals.
According to the Rolex website in France, a Day-Date in yellow gold with a 40-millimeter black dial rose to 44,200 euros on January 1, compared to 41,000 euros previously, noted the Bloomberg agency. A GMT-Master II in yellow gold costs 44,600 euros, compared to 41,300 euros a few days ago.
Criteria
Rolex has the habit of raising its prices once a year, on January 1st. Demand for high-end luxury goods, the cost of materials and labor, and inflation generally come into play. Soaring gold prices, with a 27% jump in 2023, is the main criterion this year.
The price increases for steel models are less noticeable, notes Bloomberg: a Cosmograph Daytona in steel now costs 16,000 euros, compared to 15,500 euros in 2024. The price of the Submariner diver's watch without date has increased by around 1.6% to reach 9,500 euros.
