The unpredictable Elon Musk continues to surprise with his actions on the American public stage. The owner of Xformerly Twitter, has particularly stood out recently for its rapprochement with Donald Trumpwho became President of the United States again after his failure 4 years ago. The entrepreneur recently attracted the attention of the media and social networks by changing his pseudonym on the X platform to adopt the enigmatic “Kekius Maximus”a choice that raises many questions.
The billionaire’s new pseudonym seems to draw from different sources of inspiration, mixing cultural references and political symbols. This name echoes the character of Maximus Decimus Meridiusimmortalized by Russell Crowe in the movie Gladiatorwhile incorporating the term “kek”, an expression favored by certain online communities, particularly those associated with the far right.
This change of virtual identity was accompanied by a modification of his profile photo, replaced by the controversial image of “ Pepe the frog“. This comic book character, created by Matt Furyhas become a contested political symbol, to the point that theAnti-Defamation League classified it as ” sign of hatred“. Its creator had also chosen to put an end to the existence of the character in 2017, faced with its appropriation by certain groups.
The impact of this digital transformation has been felt even in the world of cryptocurrencies. The memecoin bearing the same name as his new pseudonym saw a spectacular rise of almost 1,400% in a few hours, illustrating the billionaire’s considerable influence on alternative financial markets.
The only communication ofElon Musk concerning this change was limited to a mysterious announcement on Xreferring to level 80 in “ PoE hardcore“, a reference to the game Path of Exile. This enigmatic statement is part of the cryptic communications that the billionaire is accustomed to.
This new development comes as Musk’s political role increases, notably with his appointment to head a commission on government efficiency by the president Trumpa strategic position aligned with their shared visions of reducing federal spending.
