Actuality
Of Dave Hill Cirio – December 20, 2024
A national preview hoping that repeated roars will come from the theaters, that of “Mufasa: The Lion King”, the new Disney live action. At the Milan event the Italian voice actors, including Elodie, Marco Mengoni, Elisa and Luca Marinelli, who paraded on the black carpet welcomed by fans and media in a setting with the scenic effect of the location ready to welcome 700 guests where it was recreated the atmosphere of the “Terre del Branco”, an imaginary place inspired by the landscapes of sub-Saharan Africa. In this context, the intervention of Going, tour operator of MSC Cruises, with a themed installation, a photo shooting set that made one of the central themes of the film its own: the staff of Rafiki, a wise mandrill who acts as a spiritual guide for the main characters, transformed into a tool for lighting a auspicious tree.
In this setting, the presentation of travel content inspired by the film through a live campaign on social media channels: live from the location the Blupeople recounted the magic of a highly anticipated event certainly aimed at multiplying interest in travel to Kenya. In the African destination, the proposal for beach holidays and safaris designed for families with children and travelers of all ages, guaranteeing total immersion in the wild nature that is the backdrop to Mufasa's adventures.
New proposals for Kenya, as well as for French Polynesia inspired by Oceania 2, which represent an invitation to discover the authentic beauty of a still little-known country. A collaboration, that between The Walt Disney Company Italia and Going, which aims to enhance the profound cultural connection between travel and animated cinema.
The story, a prequel to the film that made the history of animated cinema, tells the story of the rise of the beloved king of the Pride Lands. And once again, to give the voices to the characters, in the original version, an exceptional cast with Beyonce in the “Nala” version and Aaron Pierre who will make “Mufasa” speak. Additionally, award-winning composer Lin-Manuel Miranda pens the songs, produced by Mark Mancina and Miranda, with additional music and performances by Lebo M.
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