Apple presented several updates of its generative artificial intelligence system on Wednesday, « Apple Intelligence »which incorporates chatgpt functions into its applications, including the Siri vocal assistant, on the iPhone.
Users of recent smartphones and tablets from the Apple brand will have access to new tools to create fanciful emoticons in their image or improve their writing of messages, for example.
Those who have an iPhone 16 will be able to point their camera on their environment and ask machine questions.
Apple unveiled Apple Intelligence in June and is now starting to deploy it, two years after Optai launched the wave of generative AI with Chatgpt, which converses with users and produces content on demand.
As part of a notable change for the Californian company very attached to data confidentiality, Apple has teamed up with Openai to integrate Chatgpt into certain functions and its Siri assistant.
Users of compatible devices have access to the AI model without leaving the Apple ecosystem.
The Cupertino group hopes to catch up on its neighbors in Silicon Valley in the generative AI, and on other smartphone manufacturers, such as Samsung and Google, who have already integrated similar AI functions in their combinations under Android .
Apple initially deploys updates in six English-speaking countries, including the United States, Australia, Canada and the United Kingdom.
The company plans to add the management of 11 other languages throughout next year.
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