The Dior Gallery at 30 Montaigne welcomes the exceptional outfit worn by Rihanna in the latest campaign for the Dior J'adore perfume, the opportunity to learn a little more about its production and its influences, from Maria Grazia Chiuri to Rihanna herself. -even.
The muse is a pop star, the fragrance, a perfume icon, and the house, a couture legend. On September 1, 2024, Dior unveiled its new campaign I adore with singer Rihanna. After Carmen Kass and Charlize Theron, the Barbadian became the contemporary incarnation of the famous juice, in an event advertising film, produced at the Palace of Versailles and captured by Steven Klein. To best represent its opulence, the fashion house's workshops took care of translating its aura into a stunning dresswhich today reveals its manufacturing secrets.
Specially designed by Maria Grazia Chiuri for Dior, the strapless dress is entirely embroidered with pearls and golden sequins, a “vermicel” made by the embroidery workshops Vermontso as to form a precious constellation. Underneath slips a corset laced with a ribbon, which is revealed by a cowl neckline at the back, meeting the codes of Dior anchored in the New Look but also the requirements of the woman who wears the creation.
Rihanna thus expressly requested that her body not be hidden, but honoreda wish to which Maria Grazia Chiuri acceded by opting for a mixture of light and transparent silk tulles, which allows us to capture all the sensuality of the muse. A creation whose number of hours is counted in the thousands and which is accompanied, on screen, by other couture elements.
“Dior J’adore”: anatomy of an outfit
Revealed in a short film, the manufacturing secrets of Rihanna's golden outfit continue with other key elements of the Hall of Mirrors spot. Among them, a tulle cape“like a cloud of gold” inspired by the creations of Maria Grazia Chiuri for Dior. But also a legendary necklace, a central element specific to the perfume since its creation. Taking root in the era of designer John Galliano, the choker was reinvented by the workshops with rows of pearls of progressive size, to offer Rihanna's neck this feeling of richness and perfect movement. Completed with two matching beaded mittens, the outfit is now on display in the room The Power of Gold from La Galerie Dior at 30 Montaigne. A real coup.
