In a significant move to strengthen its presence in sports marketing, data backup and cybersecurity company Acronis has announced its latest sponsorship of a Rugby club, partnering with one of its prestigious managed services providers.
The latest addition to Acronis’ #TeamUp initiative is none other than the renowned Harlequins. This collaboration will see Infinigate Cloud UK, a specialist distributor of secure cloud solutions for MSPs, improve the digital infrastructure and elevate data security at this historic London rugby club, using advanced technologies from Acronis.
Expressing his pride in this venture, Ronan McCurtin, RVP EMEA at Acronis, said: “We are honored that a historic club like Harlequins entrusts Acronis with their cyber protection. Together with Infinigate Cloud UK, we provide innovative technology and a support, ensuring club data remains secure throughout the season and beyond.”
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Harlequins will benefit from Acronis Advanced Security, Endpoint Detection and Response (EDR), Acronis Cyber Protect Cloud and Acronis Advanced Backup – a suite of tools designed to protect their operations.
“This partnership is crucial for our club, strengthening our digital defenses and providing our supporters with confidence that their data is securely protected,” said Harlequins CEO Laurie Dalrymple.
Established in 1866, Harlequins have their roots in Twickenham, southwest London, and are recognized as one of the founding members of the Rugby Football Union. Notably, Harlequins are one of nine clubs to have won the Premiership title since its inception, most recently triumphing in the 2020-21 season. Additionally, the men’s team demonstrated their strength by reaching the semi-finals of the Investec Champions Cup last year, highlighting their competitiveness on the European stage.
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Craig Gordon, VP of Sales at Infinigate Cloud UK and Ireland, shared insights into the synergy between sport and business, saying: “We see great synergies between high performance in sport and high performance in business. Our mission is to help organizations demystify the complexities of delivering secure cloud solutions.”
Acronis has a rich history of partnering with sports teams, having sponsored various clubs, including Ajax, Atlético Madrid, Inter, Liverpool, Manchester City, Fulham, Southampton, and even the Williams F1 racing team, among others.
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