Thouars. From Pantashop to Histoire d’or, Nathalie Maintrot-Lacroix perpetuates the family legacy

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The Maintrot family is known for creating the Pantashop brand and store network. Nathalie Maintrot-Lacroix, daughter of Denis Maintrot, owns several ready-to-wear boutiques and recently a jewelry store, in the Leclerc commercial area in Sainte-Verge, near Thouars.

Nathalie Maintrot-Lacroix and Kelly Didoit, manager of the Histoire d’or store in Sainte-Verge. | CO


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  • Nathalie Maintrot-Lacroix and Kelly Didoit, manager of the Histoire d’or store in Sainte-Verge. | CO

A new jewelry store opened its doors in the shopping mall of the Leclerc center in Sainte-Verge on Friday, November 15, 2024. It is Histoire d’or, a brand with more than 400 stores in and the world. A national company which was able to launch in Thouarsais thanks to a well-known face in the local business community. That of Nathalie Maintrot-Lacroix, daughter of Denis Maintrot and granddaughter of Jean-Pierre Maintrot. The latter created the Pantashop brand and network of stores. In Thouars, a shop was located on rue Porte-de-. Where the community of communes of Thouarsais is currently building the future intercommunal media library. His father, Denis Maintrot, joined the Pantashop adventure at a very young age….

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