Google launches its third major Core Update of 2024
Google regularly updates its SEO algorithms through its Core Updates. These actions take place several times a year, most often in spring, summer and autumn. This Monday, November 11, Google therefore launched its third Core Update of 2024, after March and August: “Today we released the November 2024 core update. We will add it to our Ranking Release History page in the near future and update the status when the rollout is complete.” With this update, the way Google ranks website pages in search results will be affected again.
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The firm specifies, via the Google Search Central LinkedIn account, that “this update aims to continue [ses] efforts to improve the quality of search results by showing more content that people actually find useful and less content that appears to have been designed solely to perform well in Google Search”. Without the desire to bring real added value to Internet users, SEO placement content could therefore be more severely sanctioned by Google.
How to follow the evolution of the November 2024 Core Update and react if you are impacted
The consequences of updating Google Search algorithms are always difficult to predict. The actions undertaken by the firm are not detailed, making these Core Updates quite mysterious. “In general, most sites don't have to worry about core updates and don't even realize one has been applied”explains Google in a blog post. However, it is possible that some websites may see differences in traffic, and fluctuations in search results positions. If you notice this kind of change, the Mountain View firm gives several tips:
- First wait for the update deployment to be completed: a status page informs you about the status of the deployment, which generally takes two weeks to complete.
- Google recommends waiting a week after an update completes before running analytics in Search Console. Then, it is appropriate to compare the week concerned with the one preceding the deployment, in order to identify possible changes.
- If you see slight drops in positions, Google does not recommend taking action “drastic” and advises avoiding editing content.
- If significant drops in positions are observed, a more in-depth analysis should be launched.
We recommend monitoring your metrics carefully to assess the impact on your site. Several tools are available to allow you to closely monitor the positioning of your site and carry out SEO analyses. To anticipate or react effectively to upcoming Core Updates, it is also relevant to consult Google's advice, in particular those updated on Search Central.
