At the opening of the Cannes Lions 2024 International Festival of Creativity which takes place from June 17 to 21, TF1 Pub, the advertising agency of TF1, announces the extension over the coming years of its agreement with Freewheel, specialist in communication technology. video monetization. TF1 Pub is thus continuing its digital monetization strategy.
Marketing of the new free streaming platform
The TF1 group is accelerating its digital strategy with the recent launch of TF1+. The TF1 management team will call on FreeWheel to market its new free streaming platform, whose ambition is to be a reference destination for the French, as well as for brands.
TF1+ is deployed on all screens. This offer is already based on FreeWheel’s advertising management platform, TF1 Pub will have a new technological suite of integrated tools in order to optimize the management of its monetization in new complex and fragmented streaming environments.
TF1 Pub will be able to unify and optimize its advertising decisions globally and across all sources of demand from advertisers – direct and programmatic – as well as other commercial partners via the various integration programs. Whatever the digital environment, TF1 Pub will be able to optimize its commercial performance, the effectiveness of advertising campaigns and control of its monetization.
TF1 wants to establish itself in streaming and connected TV
“ We are renewing our partnership with FreeWheel. Their solutions are valuable assets to strengthen our position in the streaming and connected TV market. » declares Sylvia Tassan Toffola, Managing Director TF1 Pub. This partnership should enable TF1 Pub to better meet the expectations of advertisers and optimize the value of digital inventories. TF1 announces more than 35 million streamers each month on TF1+, its free streaming platform. The platform targets the French-speaking world, by offering a catalog of 15,000 hours of premium content and a new streaming experience.
TF1+ wants to seize all the opportunities offered by streaming, particularly in terms of targeting, through a unique advertising platform for brands based on FreeWheel technology.
Technology must help integrate the use of connected TVs. “ This partnership has already been key in the development of the TF1+ platform and will continue to support TF1’s ambitions in the streaming market, drawing on our expertise in the field of connected TV. » announces Thomas Bremond, SVP & Chief Revenue Officer, International, FreeWheel.
