Having great difficulty attracting new subscribers, DAZN launches from time to time trial balloons in the form of promotions or improvements to its services. This time, the British platform is offering certain subscribers the opportunity to subscribe at the same price as Amazon's Ligue 1 Pass.
One last attempt before the winter break? Desperately looking for new subscribers, the DAZN platform is trying to get out of a thorny situation with the help of a new promotion. It remains to be seen whether it will meet with the expected success. This offer is only intended for certain subscribers and is only valid from November 6 to 10.
Also read:
DAZN: prices, how to subscribe, programs… Everything you need to know about the new Ligue 1 broadcaster
Prime Video subscribers received an email telling them they could currently subscribe to DAZN for only 14.99 euros per month instead of 39.99 euros per month. Including the Prime Video subscription at 6.99 euros per month, we end up with a total of 21.98 euros per month.
On the other hand, the email in question was only sent to certain Prime Video subscribers, probably those who had previously subscribed to the Ligue 1 Pass.
This is not the first time that the “Netflix of sports” has teamed up with Amazon to launch this type of offer. On the other hand, DAZN has never offered the entire Ligue 1 at such a low price. It comes at the same price as the Amazon Ligue 1 Pass.
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This is also the first time that DAZN offers a no-obligation plan, during the first 8 months of the subscription. That is until the end of the 2024/2025 Ligue 1 season. Remember that the initial price of 39.99 euros per month had provoked the ire of football enthusiasts, a boycott campaign on social networks and the explosion of illegal streaming.
To draw up such an offer, we can well imagine how delicate the situation of the platform is. According to the latest figures, DAZN has 500,000 subscribers, which is still far from its objective of 1.5 million which the platform intends to achieve before the end of the 2025/2026 season.
