The winter sales will begin Wednesday January 8 and last until February 4

The 2024 winter sales ended with a negative result, but retailers hope that the slowdown in inflation will encourage customers to spend more.

Will discounts on clothing, electronics and many other products be successful this year? The 2025 winter sales begin on Wednesday January 8 at 8 a.m. in the majority of metropolitan departments and will end on Tuesday February 4, with the hope for retailers to make up for a difficult 2024.

The first three weeks of the last winter sales ended with a drop in turnover of 6% on average compared to the previous year, according to the Retail Int panel. for the Commerce Alliance, which includes around sixty major brands (Jules, Monoprix, Levi's, Promod, etc.). Among the causes pointed out, inflation, the multiplication of promotions and private sales all year round, and competition from discount players.

But this year, some professionals are more confident than in 2024. “Inflation has fallen, electricity taxes will be reduced, so there is a little more room for maneuver for consumers to treat themselves”estimates Yohann Petiot, director of the Commerce Alliance, to AFP. “The worst is behind us”summarizes the manager.