LeBoncointhe site specializing in sales between individuals has just announced the integration of artificial intelligence modules.
The platform indicates that it wishes to drastically improve the experience of its some 26.8 million monthly users by offering new tools that draw on artificial intelligence to be more effective.
One of the main developments is AI based on image search : the user now only needs to take a photo or select one on their mobile for the AI to analyze it and take care of identifying the object, defining its characteristics and finding all other similar announcements. No need to enter search terms yourself.
This feature is particularly important for LeBonCoin since it will allow everyone to take photos of items in stores or on the street, to find equivalents on the platform. The platform hopes that this will boost sales a little more and encourage users to go second hand rather than new.
L’IA will also be in charge of writing the ads: all you need to do is enter a title and a photo, and the AI will take care of the rest with a detailed and relevant description, while offering a price consistent with the market and adapting the terms and conditions. delivery.
This integration of AI leads to a partial redesign of the site with a new home page which now offers a personalized page for each user based on their browsing history and favorites.
With these modifications, LeBoncoin hopes to continue to develop its market share while remaining technically up to date to attract new users.
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