The coalition led by Leboncoin goes much further than legal action. It is a balance of power that is engaged against a juggernaut considered untouchable. In addition to Adevinta, six French media groups, Le Figaro, Prisma Media, CMA Média, SIPA-Ouest-France, Les Échos-Le Parisien and L'Équipe, have decided to form a united front.
The stakes far exceed the 27 million euros claimed. It's about defending an economic model where content publishers can survive against tech giants. Google has already been fined 220 million euros in 2021, but these fines seem insignificant compared to the billions generated by online advertising.
According to The Informedthe procedures promise to be long: two to three years are already envisaged for this legal battle. But the French media are determined. They are no longer ready to endure without reacting, aware that each court decision can create a precedent. Google is trembling: procedures are now piling up in the United Kingdom, the European Union and the United States. When the story of David and Goliath is no longer quite a myth…
France
