DECRYPTION – Mass distribution and the food industry are engaged in a standoff over product prices for 2025.
« Now is not the time to let our guard down on prices. You must be particularly vigilant », says the representative of a major food brand. With less than a month before the end-of-year holidays, distributors are walking on eggshells. They refuse to officially relaunch a price war, knowing that it would cause the conflagration of an agricultural world with fragile incomes. They are nevertheless determined to lead the showdown with manufacturers to lower product prices by 2025.
Michel-Édouard Leclerc, the spokesperson for the brand bearing his name certainly predicts that: « on food, there will be few declines apart from processed products “. Nevertheless, within the framework of the new annual negotiations which have just started, “ brands will have even tougher strategies », Warns a sector specialist.
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