In football Germany it is currently THE topic: the allocation of Bundesliga rights. So Sky should lose the Saturday afternoon, but can still dominate the individual games and the Saturday evening top game as well as the Friday matches (DER WESTEN reported).
But in addition to rights poker, there is also other good news for Sky. The pay TV broadcaster can be happy. Of all things, the Bundesliga with FC Bayern Munich and Borussia Dortmund makes the company happy.
Sky: Top game with mega odds
It was the expected top game, and it lived up to expectations: Borussia Dortmund and FC Bayern Munich had an exciting encounter. After BVB took the lead in the first half, it took the record champions a long time to come back. It was only in the final phase that FCB managed to equalize. Sky was also happy about the game.
Also interesting: Sky, DAZN & Co.: Next rights hammer – this package also changes hands
1.59 million people tuned in for kick-off from 6:30 p.m. The reach among 14 to 49 year olds was 570,000. On Saturday only the Tagesschau at 8 p.m. was more successful. The pay-TV broadcaster is pleased with a 17.1 percent market share in the classic target group. A more than just strong value.
But it wasn't just the top game that brought in good ratings on Saturday. 1.19 million people tuned in for the conference and the individual games. That's a market share of 21.4 percent among the young audience. In addition, 230,000 people came to the top second division game between Darmstadt and Münster. The qualifying and sprint races of Formula 1 also achieved strong figures with 3.5 and 2.0 percent market share among the young audience.
Assigning rights causes a stir
Sky's daily market share among 14 to 49 year olds reached a very good 4.1 percent. This put the pay-TV channel ahead of Kabel Eins. News that will certainly put you in a good mood after the first information about the Bundesliga rights allocation was leaked.
More news for you:
Accordingly, Sky is losing the popular conference that the company itself invented. DAZN was awarded the contract for this package. You can read the entire overview of rights poker here.
