93 percent of people who visit the city of León recommend it as a destination and more than 80 percent plan to repeat. These are some of the data that I provide the study on tourist experience carried out from the Faculty of Economics and Business Sciences of the Leonese Universitywhich was released today and which also indicates that delving deeper into the Knowledge of Leonese heritage is the main motivation of 43.2 percent of tourists.
The rector, Nuria González, and the mayor, José Antonio Diez, presided over the presentation of this report of which they are The main people responsible are Professor Ramón Rueda and student Marcos Riesco Martín.in charge of field work with which he carried out nearly a thousand surveys of which were finally They used about 400 to draw the conclusions of this report on motivation, satisfaction and tourist experience.
Another piece of information that it provides is that the 26 percent of those surveyed acknowledged staying in tourist apartments; A figure that is not included in the official statistics that reflect that from January to the end of September of this year, León counted 327,000 travelers and 550,000 overnight stays, as detailed by the mayor before remembering that they work hand in hand with the Board to regulate this type. of accommodations.
Ramón Rueda stressed that the analysis – carried out from July 15 to September 15 – aims to contribute to the public debate on the demand of the tourism sector in the city, to improve the experience and provides an approach study to the tourist reality of León that can help you make the corresponding decisions.
He also highlighted that the Women who visit León have a marked heritage or cultural tourist profile while men have a more gastronomic profile. and as for the attractions he commented that for more than nine out of ten, a visit to the cathedral is essential during their time in the city, where they arrive motivated by the Internet, their own experience, word of mouth and social networks.
The majority of tourists in León have a monthly income of between 1,000 and 2,000 euros, the age The average age is over 39 years old, and the majority come from Castilla y León, Madrid, Andalusia and the Principality of Asturias.. 74.74 percent are the so-called apostle tourists, who are very satisfied and could influence others. 16.93 percent choose the city because it is a cheap destination (mercenaries); 3.13 percent are not satisfied nor would they repeat – deserters – and 5.21 percent are dissatisfied but loyal tourists – hostages -. “León enjoys a dynamic, prosperous tourism sector, with a long history“, Rueda summarized.
