Celio collaborates with YouTuber Inoxtag on a fashion capsule

Very fond of collaborations and already linked to the world of manga via licenses, the men's fashion brand Celio is marketing a fashion capsule this November 21 in the context of the release of the first manga created by YouTuber Inoxtag. The latter recently recorded more than 38 million views for the documentary of his ascent of Everest. The mini-collection is inspired by the outfits of Haki, the hero of this book called Instinctwho likes cuts oversize and the reasons.

Urban style, the range consists of sweatshirts, t-shirts, pants, a faux leather jacket and accessories priced between 19.99 and 79.99 euros. A box set was also designed, containing the manga. Products sold on the e-shop and throughout the Celio network.

“With Inoxtag, we found a personality who perfectly embodies the energy and authenticity of the young generation. This unique collection combines style, creativity and quality, values ​​dear to Celio. Instinct represents much more than a collaboration: it “is an invitation to discover inspired and accessible fashion, designed for a public in search of originality”, comments David Hermelin, the brand director.

Born in 1978 and focusing on men's wardrobe essentials, Celio has a fleet of around 370 units in France. Its focus is also on exports with the ambition of increasing from 30% to 50% of sales generated abroad, where it currently has 250 points of sale.