Magnite (MGNI) announced that TCLthe world’s second-largest TV manufacturer, has chosen Magnite to enhance its streaming strategy and ad-supported business. TCL will implement Magnite’s SpringServe ad server and streaming platform to manage their premium inventory. TCL shipped 25.26 million TV units in 2023securing a 12.5% market shareand their streaming service, TCL Channel, has over 24 million global members. The partnership aims to optimize viewer experience through custom tiles and pause ad units while providing valuable insights to advertisers.
Magnite (MGNI) announced that TCLthe world's second-largest TV maker, chose Magnite to enhance its streaming strategy and ad-supported business. TCL will deploy Magnite's SpringServe ad server and streaming platform to manage its premium inventory. TCL shipped 25.26 million TV units in 2023ensuring a 12.5% market shareand their streaming service, TCL Channel, counts beyond that 24 million members globally. The partnership aims to optimize viewer experience through custom tiles and pause ad units, while offering valuable insights to advertisers.
Magnite (MGNI) announced that TCLthe world's second largest television manufacturer, has chosen Magnite to enhance its streaming strategy and advertising-supported business. TCL will deploy Magnite's SpringServe ad server and streaming platform to manage its premium inventory. TCL shipped 25.26 million TV units in 2023ensuring a 12.5% market shareand its streaming service, TCL Channel, has more than 24 million members globally. The partnership aims to optimize the viewer experience through custom tiles and pause ad units, while providing valuable insights to advertisers.
Magnite (MGNI)is the world's second largest TV manufacturer. TCLIt announced that it had selected Magnite to strengthen its streaming strategy and ad-supported business. TCL will implement Magnite's SpringServe ad server and streaming platform to manage premium inventory. TCL shipped 25.26 million TVs in 2023, 12.5% market shareand their streaming service, TCL Channel, Over 24 million members worldwideIt has . This partnership optimizes the viewer experience through custom tiles and paused ad units and provides valuable insights to advertisers.
Magnite (MGNI) announced that TCLthe world's second-largest TV maker, chose Magnite to enhance its streaming strategy and ad-supported business. TCL will implement Magnite's SpringServe ad server and streaming platform to manage its premium inventory. TCL shipped 25.26 million TV units in 2023ensuring a market share of 12.5%and its streaming service, TCL Channel, has more than 24 million members worldwide. The partnership aims to optimize the viewer experience through custom tiles and pause ad units while providing valuable insights to advertisers.
Magnite (MGNI) has announced that TCLthe world's second-largest TV maker, has chosen Magnite to improve its streaming strategy and ad-supported business. TCL will implement Magnite's SpringServe ad server and streaming platform to manage its premium inventory. TCL shipped 25.26 million TV sets in 2023what a Market share of 12.5% secures, and their streaming service, TCL Channel, has over 24 million global members. The partnership aims to optimize the viewer experience through custom tiles and pause ads while providing valuable insights for advertisers.
Positive
- Partnership with TCL, the world’s second-largest TV manufacturer
- Access to TCL Channel’s 24 million global members for ad inventory
- Integration with a company holding 12.5% global TV market share
- Expansion into premium OEM inventory market
Insights
This partnership represents a significant strategic win for Magnite in the Connected TV (CTV) advertising space. TCL’s position as the second-largest TV manufacturer globally with a 12.5% market share and 25.26 million TV units shipped in 2023 provides Magnite with substantial inventory scale. The TCL Channel’s 24 million global members create a valuable advertising opportunity in the growing CTV market.
The integration of Magnite’s SpringServe ad server and streaming platform positions them to capture a larger share of the premium CTV advertising market. This deal strengthens Magnite’s position in the OEM space and could lead to increased revenue streams through ad serving and inventory monetization. The partnership’s focus on the US market, the world’s largest advertising market, suggests significant revenue potential.
The technical implementation of SpringServe’s ad serving capabilities, including custom tiles and pause ad units, demonstrates an advanced approach to CTV monetization. This integration allows for sophisticated ad delivery while maintaining viewer experience quality – a important factor in streaming success. The platform’s ability to provide buyer insights and manage diverse ad formats positions Magnite as a comprehensive solution provider in the CTV ecosystem.
11/12/2024 – 08:00 AM
Leading consumer electronics brand to leverage Magnite’s ad server and SSP to enhance the viewer experience and capture the full value of their inventory
NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced TCL, one of the world’s best-selling consumer electronics brands and leading technology companies, has selected Magnite to elevate its streaming strategy and strengthen its ad-supported business. TCL will use Magnite’s SpringServe ad server to enhance the viewer experience and leverage Magnite’s streaming platform to capture the value of their premium inventory.
For two consecutive years, TCL has upheld its second-place standing in both the global and US TV market by brand, shipping a total of 25.26 million TV units in 2023, securing a 12.5% market share. The integrated free streaming service, TCL Channel, boasts a membership exceeding 24 million globally, offering a substantial amount of advertising space.
Magnite technology helps publishers seamlessly manage the complexities of video advertising, and will play an important role in supporting TCL as they introduce more innovations into their streaming strategy. TCL will implement various custom tiles and pause ad units leveraging the SpringServe ad serving platform. Looking ahead, Magnite will work with TCL to help provide buyers with insights to better inform their advertising decisions.
“As we leverage our global standing to build our US advertising business, it’s imperative that we work with strategic partners who can help ensure our foray into the largest ad market in the world is successful,” said Jeremy Straight, VP of TCL FFalcon Ads. “Working with Magnite ensures we have invaluable tools and resources to be a destination for premium inventory. Their best-in-class technology and service in addition to relationships with premium demand partners will allow us to meet the unique needs of advertisers in this market.”
“Magnite continues to be the preferred partner for leading OEMs, which signals confidence in the strength of our technology to support their unique needs,” said Ryan Kenney, SVP, Streaming Platform at Magnite. “A solution that can manage diverse formats while keeping the viewer experience seamless is key in today’s streaming landscape, and we’re pleased that TCL has chosen us to help them tackle these opportunities across their content spectrum. Advertisers looking to reach audiences across premium OEM inventory can turn to Magnite as the gateway to accessing these valuable environments at scale.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About TCL
TCL Electronics (1070.HK) is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.
Visit the TCL website at https://www.tcl.com.
Media Contact:
Megan Hughes
[email protected]
FAQ
What is Magnite’s new partnership with TCL in 2024?
Magnite (MGNI) will provide TCL with its SpringServe ad server and streaming platform to enhance TCL’s streaming strategy and strengthen its ad-supported business.
How many TV units did TCL ship in 2023?
TCL shipped 25.26 million TV units in 2023, maintaining its second-place position in both global and US TV markets with a 12.5% market share.
What is TCL Channel’s current global membership?
TCL Channel has over 24 million global members, offering significant advertising inventory opportunities.
What advertising features will TCL implement through Magnite (MGNI)?
TCL will implement custom tiles and pause ad units through Magnite’s SpringServe ad serving platform, while also receiving insights for better advertising decisions.
