After fifteen years of absence, Diddl, the big-footed mouse who left its mark on millions of children, returns in 2025. With a new collection called “Diddl is back”, the playground icon gets a second youth.
Remember: colorful and scented Diddl sheets, adorable soft toys and school bags bearing his image were all the rage in the 1990s and 2000s. The Kontiki company announced at the “Maison & Objet” show the return of the famous mouse from October 2025 in France. Pierre-Marin Calemard, general director of Kontiki, perfectly sums up the spirit of the project: “Diddl is much more than a mouse: it’s an intergenerational link”.
Created by German illustrator Thomas Goletz, Diddl left its mark on millions of children around the world between 1994 and 2006.
“Diddl is back” : ce qui nous attend
The “Diddl is back” collection will offer items that have left their mark, such as sheets of paper with fanciful or scented patterns, but also new limited edition products. Fans will also find soft toys, school bags, and accessories featuring Diddl, Diddlina, Pimboli and the whole gang.
Fans will surely remember the real phenomenon around Diddl sheets, exchanged in playgrounds like treasures. Some, rare or limited, sparked a craze worthy of Pokémon cards!
The challenge: attracting a new generation
If the magic still works with nostalgic adults, it remains to be seen whether today’s children will adopt this tender and colorful universe. The brand seems confident, hoping to pass on Diddl’s popularity to a generation that hasn’t known her.
Diddl school playground
Tech
