Launched in 2018, the hair care brand Shaeri, which means “my hair” in Arabic, highlights (organic) prickly pear seed oil from the Moroccan desert, which appears in the composition of all products. . Thanks to its content of omega-6, sterols and vitamin E, this ingredient known around the Mediterranean, but still little used by French cosmetics, stands out for its moisturizing and antioxidant properties. Made in France, the vegan formulas, tested under dermatological control, are free of controversial ingredients (silicone, sulfate, paraben) and display strong naturalness (with, at least, 95% natural ingredients).
2 short ranges
Aimed at all hair types in need of hydration (curly, frizzy, dry, damaged, dried out, bleached, etc.), the offer is divided into two short ranges. The first, for dry hair, includes a nourishing shampoo, a mask (“Intense Care”, the brand’s star product), a Treatment Oil (which can also be applied to the body and face) and a Daily Treatment ( Madame Figaro Prize in 2019), these last two references being packaged in a spray format. A shampoo for normal hair and a detangling treatment complete the deal. Offering a detox-oriented routine, the second range includes a Cleansing treatment (Cosmétiquemag Awards 2019 and Allure Best of Beauty 2022 prize), a cleansing formula with lemon essential oil and aloe vera. This 2-in-1 product – which also acts as a detangler – can be used daily, especially after applying the Pure Scrub product (Cosmétiquemag Awards 2022). This cleansing treatment for the scalp is a natural anti-dandruff that prevents eczema and psoriasis, explains the founder of the brand, Meryem Benomar. Finally, the Treatment Cream is a styling treatment. This premium brand is aimed at all audiences, from the age of 3. In pharmacies, counter displays highlight the products, with attractive and differentiating packs. Several implementation packs are offered.
