A year after announcing the end of the development of connected watches, the American manufacturer Fossil has finally removed the latest models from its online store.
The year 2024 has smiled on the Wear OS ecosystem with truly innovative models, interesting thanks to their quality-price ratio and a growing number of manufacturers.
To go further
After ten years of wandering, Wear OS watches are finally convincing smartwatches
However, an emblematic brand of watches equipped with the Google OS has not managed to make the leap to the year 2025, it is Fossil.
At the beginning of last year, the American leather goods brand announced that it was putting an end to the development of connected watches. The cause is ever fiercer competition, ever greater delays in deploying updates and a sector now dominated by new technology giants, with Apple, Samsung and Huawei in the lead. It is therefore difficult for Fossil to stand out.
However, Fossil will have given users time to adapt to this end of the cycle. While the brand had announced its withdrawal from connected watches at the end of January 2024, we had to wait almost a year before Fossil definitively stopped the sale of smartwatches.
The end of Fossil watches… but not only
Indeed, as reported by the site 9to5GoogleFossil still had one watch in its range since last spring, the Citizen CZ Smart Gen 2:
As of January 2025, Citizen has quietly removed its CZ Smart Gen 2 — both the “Sport” and “Casual Unisex” variants — from its online store. […] These were the last Wear OS smartwatches designed by Fossil to still be actively sold.
The CZ Smart Gen 2 was, like other models, a watch under the Citizen brand, but designed by Fossil through a licensing agreement between the two companies. In the same way as Puma, Michael Kors, Skagen or Razer connected watches, Fossil produced connected watches under the Citizen brand. Therefore, Fossil’s abandonment of the market also signals the disappearance of all these partner brands in the field of connected watches.
Furthermore, as the site points out 9to5Googlealthough it is possible to purchase Fossil watches or partner brands from retailers, this is not recommended. Indeed, after-sales service and support should be limited to say the least, even if the brand deployed an update for its connected watches last November.
