Next year, Instagram filters will take on a new dimension, powered by AI. Demonstrations of future filters already show the extent of the possibilities.
In a video posted to his Instagram account, Instagram executive Adam Mosseri revealed future Instagram filters. Filters which will arrive on the social network next year and which use an AI model from Meta to completely transform you, or almost.
Instagram’s AI filters are coming in 2025
Adam Mosseri explains in his video that Meta is designing a filter-style video editing tool, and that the functionality should arrive next year. For him, users should be able to change their clothes, modify the background of the video, add accessories to themselves, etc.
We see him with a gold chain, or accompanied by a hippopotamus, whether he is near the Eiffel Tower or at the top of a mountain. For a tool that could be free and available from a social network, the demonstrations are impressive. Especially since our man moves his head and arms throughout the video; the tool seems to adapt well to it.
These filters work using Movie Gen, a family of AI models developed by Meta. Last October, the company published several demonstrations of these AIs. They allow you to create realistic videos, with sound, from texts or images. Movie Gen can also modify already existing videos: this is what Adam Mosseri’s demonstration is based on. If the video that the Instagram boss published shows flaws, the atmosphere is there.
Filters that are still in the experimentation stage
For the moment, many questions remain unanswered. Will it be possible to make up your face, that is to say, to modify your face? In the demonstration made, Adam Mosseri’s face remains the same. Except in one example where it appears animated, as if it were made of wool. It is also unknown if there will be limitations in terms of video length. Generating video with AI requires a lot of resources and if it is widely used, the tool could cost Instagram a lot.
Likewise, has Instagram thought about protections against the creation of false information? As such, we can imagine that Europe will not have the right to these filters: Meta has already postponed many of its AI tool releases there for legal reasons.
Especially since Adam Mosseri remained very evasive regarding the availability of these new generation filters. It’s been a long time since you could create your own Instagram filters, but with Movie Gen, the social network would go even further. Either way, Movie Gen should be a serious competitor to OpenAI’s Sora and Google’s Veo 3. Video generators were released this month, but not in the European Union.
