The Board of Directors of LafargeHolcim Maroc, under the chairmanship of Saïd Elhadi, formalized on December 18, 2024 the appointment of Khalid Samaka to the position of General Director of the company. This decision marks a strategic turning point for the national leader in construction materials, with a start date scheduled for January 1, 2025.
Leadership that meets the challenges
Khalid Samaka, recognized for his expertise in the industrial sector and his visionary leadership, follows a period of strong growth and diversification for LafargeHolcim Morocco. With a rich and varied career, he has contributed to structuring projects in the field of construction materials, both in Morocco and internationally. His appointment reflects the company’s desire to consolidate its positioning as a key player in the Moroccan economy and to continue its commitment to innovative and sustainable solutions.
Journey and Vision of Khalid Samaka
Khalid Samaka, an engineer by training, has extensive experience in strategic and operational management. After holding management positions within multinational groups, he acquired in-depth expertise in digital transformation, industrial performance management, and sustainable development.
During his inauguration speech, Mr. Samaka underlined his ambition to strengthen the role of LafargeHolcim Morocco in the ecological transition. “The construction materials sector is a pillar of the Moroccan economy. My goal is to continue to innovate, invest in environmentally friendly technologies and support the development of the Kingdom’s infrastructure, while supporting our customers with tailor-made solutions,” he said.
Challenges and Opportunities
LafargeHolcim Maroc, a key player in the cement, ready-mixed concrete and aggregates sector, is engaged in initiatives in favor of the circular economy and the reduction of its carbon footprint. Under the leadership of Khalid Samaka, the company is expected to intensify its efforts to integrate renewable energy into its industrial processes and promote innovative and environmentally friendly materials.
Challenges for 2025 and beyond include:
1. Ecological transition: Accelerate the adoption of low-carbon technologies in factories and promote sustainable construction.
2. Regional growth: Strengthen the presence of LafargeHolcim Maroc in African markets through strategic partnerships.
3. Product innovation: Develop solutions adapted to the needs of large-scale national projects, such as the construction of road, rail and port infrastructure.
Impact on the Sector
The appointment of Khalid Samaka comes in a context marked by strong demand for construction materials, due to structuring projects such as urban development plans, industrial zones and green infrastructure. His arrival should breathe new life into the company, while contributing to the modernization of the sector in Morocco.
As an influential figure in the sector, Khalid Samaka will also be called upon to collaborate with public authorities and private actors to address the Kingdom’s environmental and socio-economic challenges.
With this strategic appointment, LafargeHolcim Morocco is positioning itself to remain a key player in the sustainable development of Moroccan infrastructure, while meeting growing expectations in terms of eco-responsibility and innovation.
