While the female cyclist is becoming trendy again, in particular thanks to the exceptional work carried out by Marion Rousse since 2022 on the sidelines of the Tour de France Femmes with Zwift, Ekoï wanted to pay tribute to the career of the former French champion by offering to design her very first textile collection. Marion Rousse and her new technical equipment supplier have worked on products that meet the specific expectations of practitioners while displaying an elegant style, soberly branded “ MR by Ekoï ». Press release.
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A MARION ROUSSE COLLECTION BY EKOÏ FOR VALUES TO PROMOTE
A true icon and spokesperson for women’s cycling in France and internationally, Marion Rousse represents all enthusiasts better than anyone, whatever their level. Ekoï is particularly proud, thanks to this partnership of values established with Marion Rousse, to be able to support cyclists on a daily basis and to give them more self-confidence during their training or outings with friends. Accessibility, perseverance and creativity are the key words of this first promising collaboration.
TECHNICITY, AESTHETICS AND LIFESTYLE ACCORDING TO MARION ROUSSE AND EKOÏ
For this first capsule with a winter spirit, make way for insulating, comfortable fabrics. The cold winter weather and the heavy rains will not dampen the joy and motivation of the practitioners. From ultra-protective thermal jackets to tights guaranteeing flawless insulation, without forgetting enveloping jerseys and base layers, each product has been carefully made in Europe in the Var brand’s workshops and tested then approved by Marion Rousse during her training in Andorra.
With its water-repellent and breathable materials, its pastel tones or its more weighted colors, this “MR by Ekoï” collection is in the image of its muse: discreet but comfortable on all terrains. This spirit is also found in the price range from €99 to €250.
Marion Rousse, cycling champion, TV consultant and director of the Tour de France Femmes with Zwift: “I am really happy to launch this “MR by Ekoï” collection in my name. This is a first for me, and I never imagined it would come to this when I started cycling at the age of 6. In addition, it is an honor to collaborate with the Ekoï brand, which is particularly close to my heart. I have worn their outfits many times, as has my family.
For this collection, I was able to select the colors, materials and cuts of the different products with the teams, a truly exciting and rewarding phase of work. It’s a brand that speaks to me deeply, because it is aimed at both ultra-professional cyclists and cycle touring enthusiasts.”
Céline Milan, Textile Manager at Ekoï: “We are delighted to launch the “MR by Ekoï” collection, the result of our collaboration with Marion Rousse. All the teams took great pleasure in co-designing this collection alongside Marion, an emblematic figure of cycling in France and internationally. Through this launch dedicated to women’s cycling, we affirm our commitment to supporting the development of a booming sector with more and more enthusiasts and practitioners. Like Marion, we hope that this collection will appeal… “
To find out more, visit the brand’s website.
